Privacy Policy - Ludo: Trap Masters

Last updated: November 6, 2026

Privacy Policy for Ludo: Trap Masters

Kali Ink Private Limited (“we”, “us”, “our”, “Kali Incorporated”) built Ludo: Trap Masters as a free game with optional rewarded ads. This page explains what information the game handles, why, and the choices you have.

What Stays on Your Device

Ludo: Trap Masters has no sign-up and never asks for your name, email or password. Your coins, the cats you own, your best scores, your settings and any game in progress are saved only on your device. We never receive them. Deleting the game deletes them.

Advertising

The game shows an ad only when you choose to watch one, to double the coins a won game earned. There are no banner ads and no ads that open by themselves.

These ads are served by Google AdMob. To show and measure an ad, Google may collect information from your device, including:

  • device and app information: model, operating system version, language and the app’s identifier;
  • your IP address and the approximate location it implies;
  • how you interact with the ad: whether it was shown, watched and tapped;
  • the advertising identifier (IDFA), only if you allow tracking when the game asks.

If you do not allow tracking, ads are still shown but are not personalised using the advertising identifier. In regions where consent is required (such as the EEA, the UK and Switzerland), the game asks for your consent through Google’s consent form before any ad loads, and you can change your choice at any time in Settings → Ad privacy choices. You can also turn tracking off in your device’s Settings → Privacy & Security → Tracking.

Google’s use of this information is described in How Google uses information from sites or apps that use its services and the Google Privacy Policy.

In-App Purchases

The game currently sells nothing: there are no in-app purchases on the App Store or Google Play. If we add any, they will be paid through the store itself, so we would never receive your card details, your name or your store account, and this policy will say so before they appear.

Play Statistics

To learn how the game is really played, and to make it better, the game sends anonymous play statistics to us through Google Analytics for Firebase, a service run for us by Google. You can turn this off at any time in Settings → Share play stats.

What is sent:

  • what happens in your games: when a game starts and ends, your place, score, turns, how many coins it earned, and pawns captured;
  • the traps: which three a chest offered, which one you picked, when and on whom you used it, and what it did;
  • the reward buttons: when the “x2” or re-roll button was shown, how many coins it was worth, how many coins you had and needed for your next cat, whether you tapped it, and whether the ad was watched to the end;
  • which screens you open and which settings you change;
  • a summary of your progress: games played, games won, how many cats you own, and your coins rounded to a range (such as 500–999).

What Firebase adds by itself: a random ID for this installation of the game (the “app instance ID”), your device model, operating system and app version, language, sessions and time spent in the game, and an approximate country and region worked out from your IP address. Google masks the IP address and does not store it for us.

What is never sent: your name, email, contacts, photos, precise location, or the advertising identifier (IDFA or Android Advertising ID). Play statistics are not used for advertising, are not linked to the ads you see, and are not sold to anyone.

The data is tied only to the random installation ID, not to you. We use it only to understand how the game is played, fix problems and balance the traps and rewards. It is sent encrypted (TLS), kept for at most 14 months, and stored on Google’s servers, which may be outside your country. Google processes it for us under the Google Analytics terms and its privacy policy.

Your choices: turning off Settings → Share play stats stops all play statistics at once, and it stays off until you turn it back on. In regions where consent is required (such as the EEA, the UK and Switzerland), statistics are stored only if you agreed in the consent form the game shows, and you can change that answer in Settings → Ad privacy choices. Uninstalling the game also resets the installation ID.

Online Play

Online play is optional. Nothing in this section happens unless you choose Play online.

Your online ID. The first time you play online, the game signs in to Google Firebase Authentication with an anonymous ID. It has no name, email or password attached, and you never type anything to get it. The game keeps the key for this ID on your device so it can sign in again next time.

What our game server keeps. To run an online match and keep its result, our game server stores in Google Cloud Firestore:

  • your anonymous ID and when you last played online;
  • for each online match: when it started and ended, the rules it used, which cat each player played and the order players finished in;
  • the moves made in the match (die rolls, pawn moves, traps and chests). Moves name each player by their cat, not by their ID.

What it does not keep. Your IP address is used to connect you while you play and is not stored. There is no chat, and the game never asks for a name, contacts or your location.

How long we keep it. Moves are deleted 90 days after the match. Match results are deleted a year after the match. The record of your ID is deleted a year after your last online match. Deletion happens automatically.

Who can see it. Only our game server can read or write this data. Other players see only what the match itself shows them: your cat and your moves. Nothing here is used for advertising, linked to the ads you see, or shared with or sold to anyone. It is sent encrypted (TLS) and stored on Google’s servers, which may be outside your country. Google processes it for us under the Firebase data processing terms.

Deleting it. You can erase your online data at any time in Settings → Delete online data. This deletes the record of your ID, removes your ID from every match you played (the other players keep their own results, and your seat stays as an unnamed cat), deletes your anonymous ID from Firebase Authentication and removes its key from your device. Your coins, cats and games on your device are not affected. Uninstalling the game also cuts the link: the old ID is never used again, and its data is deleted on the schedule above.

LAN Games

A LAN game connects phones on the same Wi-Fi network directly to each other. The phones find each other with a message on your local network, and nothing about a LAN game is sent to us or to anyone else. On iPhone and iPad, the game asks for permission to use your local network the first time you host or join a LAN game. You can change this later in Settings → Privacy & Security → Local Network.

Children’s Privacy

Ludo: Trap Masters is not directed at children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided information through the game, contact us and we will help remove it.

Your Rights

Under data protection laws (including GDPR and CCPA) you have rights over your personal data, including to access it, object to it and have it deleted. Play statistics carry no name or contact details, only a random installation ID, so we cannot find them from your email address alone. The quickest way to stop and reset them is to turn off Share play stats and uninstall the game. If you want to exercise any other right, contact us and we will help. For information collected by Google for advertising, use the choices above or Google’s own controls at myadcenter.google.com.

To delete your online data, use Settings → Delete online data in the game. To delete your local game data, uninstall the app.

Changes to This Privacy Policy

We may update this policy from time to time. Changes are posted on this page with a new “Last updated” date.

Contact Us

Ludo: Trap Masters is developed by Kali Ink Private Limited, Nepal